2024-10-14
How Modelo and Corona maker Constellation Brands won Hispanic consumer loyalty
Packages of Modelo Especial beer are displayed for sale in a grocery store on June 14, 2023 in Los Angeles, California. Mario Tama | Getty Images Modelo cans have become part of the fabric of events for Rio Riojas’ family and community in Lansing, Michigan. The 35-year-old often finds himself opting for the brand at grocery stores or bars….
