Tag: aim

2024-11-19

McDonald’s, Starbucks aim to improve

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Business

A McDonald’s restaurant in El Sobrante, California, on Oct. 23, 2024. David Paul Morris | Bloomberg | Getty Images After a tough year for the restaurant industry, executives can’t wait for 2025 to start. “I don’t know about you guys, but I’m ready for ’24 to be behind us, and I think ’25 is going to be a great…

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2024-08-12

Restaurant CEOs focus on value as they aim to bring back customers

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Business

A sign advertises meal deals at a McDonald’s restaurant in Burbank, California, on July 22, 2024. Mario Tama | Getty Images Restaurant CEOs have become obsessed with the word “value” in explaining to investors why their sales lagged this quarter while sharing plans to revive traffic in the coming months. On McDonald’s quarterly conference call last month, executives said…

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