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The newbuild five star Waldorf Astoria San Miguel de Allende will be managed by Hilton when it is expected to open in early 2025.

Artisan amenities

The hotel will offer 120 guestrooms and suites, and 24 Waldorf Astoria branded residences, providing owners with access to all hotel amenities and signature resident services.

Wellness-inspired amenities will include a fitness centre with yoga and meditation areas, a destination-inspired spa, and a rooftop space with pools and relaxation areas offering city views.

An on-site art gallery and local artisan crafts store will also welcome guests, while family travellers will have access to the hotel’s kids and teens club. The hotel’s culinary offering will comprise three restaurants, two bars and a coffee shop.

Natural fit

Juan Corvinos, senior vice president, development, architecture and construction, Caribbean and Latin America at Hilton, said: “As global interest in luxury travel continues to rise, we are perfectly positioned at the forefront of the trend by expanding our offerings to welcome the discerning traveller in new and highly desirable destinations across the Caribbean and Latin America.

“We are excited about the growth of our portfolio in the region and introducing our distinct brands in landmark locations, such as San Miguel de Allende. The city’s timeless surroundings and recognition as a luxury vacation spot make it a natural fit for the Waldorf Astoria Hotels & Resorts brand.” 

Sense of place

Dino Michael, senior vice president and global head, luxury brands, Hilton, added: “San Miguel de Allende has been recognised as one of the most enchanting cities in the world in recent years, and we are thrilled to marry that appeal with the iconic Waldorf Astoria brand, which is known for its sense of place and community for guests.

“Hilton’s growing luxury portfolio in Mexico, including two Conrad Hotels & Resorts properties and two Waldorf Astoria Resorts, has been met with incredible guest satisfaction, and we look forward to creating even more opportunities for travellers to discover the destination through unforgettable experiences at Waldorf Astoria San Miguel de Allende.”

Regional boost

The signing of this management agreement bolsters the group’s luxury portfolio in the region and marks the Waldorf Astoria brand’s second residential property in Mexico.

Hilton’s luxury growth in Mexico forms part of the company’s broader expansion plans in the country, where guests are currently welcomed at approximately 90 hotels and resorts across 12 Hilton brands, and approximately 25 additional properties make up the development pipeline. These include the 114-key Hilton Garden Inn Toluca Tollocan, due to complete in Q4 2024; Motto Mexico City Condesa-Roma, delivering 90 rooms in 2024; and EOS Tulum, Curio Collection by Hilton, featuring 250 rooms and branded residences, and scheduled to open in Q1 2024.

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