The Lux Collective expands into East Africa


The Lux Collective and Zanzibar-based ZK Venture Company have opened the first Lux* luxury resort in East Africa. Set on a private beach overlooking the Indian Ocean, the hotel has officially commenced operations as Lux* Marijani Zanzibar.

The design of the boutique resort is inspired by modern Arabic architecture and aesthetics, with all 82 rooms and suites brought to life to provide elegant and spacious comfort for guests. The hotel also comprises multiple restaurants, a spa, and meeting and conference facilities.

“We are privileged and excited to partner with the ZK Venture Company in Zanzibar to operate this five-star boutique beach resort, raising its luxury quotient and service to yet another level,” said Paul Jones, Chief Executive Officer of The Lux Collective. “This marks the start of our meaningful partnership in the region of East Africa where the tourism potential is limitless. We are confident that the partnership will elevate our flagship luxury brand Lux* as we continue to expand our footprint globally.”

The Lux Collective Zanzibar Hotel Architecture

Natasha Manji of ZK Venture Company adds: “We are delighted to be The Lux Collective’s first strategic partner in East Africa. The Group’s purpose ‘We make each moment matter and care about what matters’ resonates with our own values. This like-minded partnership is a natural fit that promises opportunities for growth and success.  

“Collaborating with Lux* to rebrand our luxurious resort, I envision Lux* Marijani Zanzibar to become a gem in Zanzibar where the beauty of nature, distinctive culinary experiences and sustainable wellbeing journeys will be uniquely attractive. In addition, we will focus on environmental-conscious and local community uplifting initiatives to create a greener future for all.”  

The Lux Collective’s strategic entry into Tanzania serves as a reinforcement of its global brand presence, while the group also has 12 other hotels in its current development pipeline across Asia and the Middle East.

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