The Hoxton to debut in Vienna


The Hoxton Vienna is due to open its doors in April 2024, putting down roots in the capital’s third district.

Settling into a Carl Appel-designed Modernist landmark, the property draws stylistic cues from its 1950’s architecture, with a layered aesthetic that mixes Mid-Century Austrian design with rich textures, geometric forms, and bold and playful tiling.

Set behind the striking original marble facade, the hotel is home to 196 guestrooms. Food and beverage takes the form of Bouvier, a Paris-meets-New York-inspired bistro; a basement speakeasy named Salon Paradise, and a rooftop bar and pool with views over the neighbouring Stadtpark and St Stephen’s Cathedral. The Apartment meeting and events space embraces classic café culture with a welcoming Gasthaus vibe, and, marking a first for The Hoxton, the Auditorium is primed to host everything from comedy gigs to acoustic sessions.

Aime Studios is responsible for the interiors, which are inspired both by Appel’s Mid-Century aesthetic and the Wiener Werkstätte movement. The building’s architectural heritage has been preserved and celebrated; the expansive, double-height lobby is framed by the original travertine-clad walls and terrazzo flooring, while the back-lit staircase adds a touch of drama to the space, which was formerly home to the Austrian Chamber of Commerce.

Throughout the hotel, locally-sourced vintage furniture and bespoke rugs add to the homey vibes, complemented by a calming colour palette of muted blues and greens. Each guestroom references early 20th century Austrian design, from the geographic patterned curtains influenced by Wiener Werkstätte fabrics to the statement ruched headboards inspired by renowned architect Adolf Loos’ style. All the Hoxton favourites are present and correct, including a new Viennese edition of the famous Survival Guide, Roberts radio and Blank toiletries.

The Hoxton, Vienna is bringing a fresh new restaurant concept to the city with Bouvier, a Parisian-inspired bistro with NYC edge serving up modern French food and natural wine. Heading to the basement and tapping into the city’s nightlife scene, Salon Paradise is a standalone cocktail bar that captures with a creative, free-spirited energy. Up top, the hotel turns the dial up with Cayo Coco, a rooftop bar inspired by the golden age of travel to Cuba. Overlooking the city’s rooftops, the bar sits between a pool deck designed for sun-soaked lazing and an open-top barbecue.

A Hoxton staple, The Apartment is a hybrid events space on the ground floor of the hotel. Set around an open pantry, it comprises three private rooms which can be hired individually or collectively, with a design that references Viennese café culture with warm timber panelling and floorboards, mohair upholstered chairs and sofas, fluted furniture and chrome finishes.

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