Swiss hospitality to land in Texas

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Hôtel Swexan, with ‘Swiss meets Texan’ inspiration from the company’s founding family’s heritage, is set to open in the summer of 2023 in the major US city’s Harwood district.

European inspiration

Operated by Harwood Hospitality Group, with a collective of 100 years of experience, the destination represents an expression of the group’s five-decade-long vision for the Harwood neighbourhood.

The hotel’s design is reflective of the founders’ travels and passion for art and design, offering guests a European-inspired journey throughout multi-faceted, transformative spaces.

Designed with all generations in mind, the hotel will offer culinary, entertainment, and cultural experiences layered throughout the property.

Mirrored tower

The 22-storey modern tower is the third building in the Harwood District designed with Japanese architect Kengo Kuma. The mirrored structure exemplifies Kuma’s philosophy that buildings should enrich the connection between architecture and its surrounding landscape.

Interior design for the hotel is being executed by Harwood’s design team, who have taken cues from major world cities, combining the classic with the contemporary and a twist on conventions, incorporating a blend of influences that work together in harmony.

Warm welcome

Hôtel Swexan’s grand foyer will serve as a backdrop for artworks that will change year-round. The hotel’s interior architectural details are inspired by a classical 19th-century Parisian residence-turned-hotel, with comfortable yet elegant furniture and intricate, hand-carved stone and wooden fireplaces on every floor.

The lobby lounge will feature warm lighting and design elements mixed with rich leathers, carved millwork walls, plank wood ceilings, and wood parquet floors. The grand lobby and surrounding lobby-level spaces will host three immersive dining experiences, including all-day high tea and martini bars, a two-storey library cocktail bar, and a hidden underground lounge.

Accommodation and relaxation

Hôtel Swexan’s 134 guestrooms will have a residential feel, featuring five-fixture baths and floor-to-ceiling windows offering views of the Dallas skyline. The hotel includes 10 suites; six on a dedicated grand premier suite floor and four additional suites, which include two premier garden balcony suites.

The hotel will offer bespoke guest stay amenities including a 20th-floor rooftop infinity-edge swimming pool spanning 75 ft, featuring chaise loungers and VIP cabanas. The Moroccan, Boho-style space holds a pool bar as well as a sit-down dining concept.

Events and wellness

The sixth floor holds a dedicated grand event space designed with Corinthian details, including floor-to-ceiling classically-styled white millwork walls, polished marble floors, custom brass chandeliers, and antique hand-carved fireplaces. The 12,000 sq ft of meeting and event space includes two grand ballrooms and three private meeting rooms.

The seventh floor will host a private social club and the property’s signature steakhouse, Stillwell’s, which will be open to the public nightly. 

The hotel’s eighth floor is dedicated to a state-of-the-art wellness and fitness centre with a large outdoor patio that doubles the space for yoga, bootcamps, and outdoor activities. The locker areas offer separate wet and dry saunas for men and women.

First of a kind

Jessica Young Reid, director of marketing, Harwood International, said: “It is with great pride that we announce Hôtel Swexan to the ever-changing Dallas skyline and community. With a combination of exquisite design, an exceptional location, and a nod to our company’s Swiss Texan heritage, the first-of-its-kind destination will introduce a new level of style and distinctive Swiss-inspired luxury to our great city.

“We believe the hotel will add a vibrance to the community, which has always been central to our company’s mission. We hope the space will become a best-loved culinary, cultural, and nightlife destination right in the heart of Harwood District.”

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