Swift’s sold-out Sydney concerts expected to bring over 100,000 visitors to the state

New South Wales’ visitor economy is set for a major boost with the anticipated influx of more than 100,000 visitors from interstate, intrastate and international markets for Taylor Swift’s Sydney shows, according to Destination NSW

The Sydney leg of The Eras Tour, which is taking place over four nights from 23-26 February 2024, is expected to generate more than AU$80 million in visitor expenditure during the concert period.

“2023 was the biggest February hotels have seen in years and Taylor has topped it,” said Accommodation Australia Chief Executive, Michael Johnson.

“Major events like these are a boon for hotels and a huge boost for the visitor economy. Whatever you think of her music, everyone in NSW should be thanking her for coming.”

Sydney hotels are already at 84% occupancy for The Eras Tour long weekend, according to Accommodation Australia.

Ovolo Hotels is among the operators to feel the impact of Swift’s star power.

“We have never witnessed such a surge in demand at Ovolo Hotels during this period, particularly attributed to a single artist,” said Ovolo Hotels Australia Marketing Manager Toby Franklin.

Venues NSW Chief Executive, Kerrie Mather, said it’s the first time Accor Stadium has had four back-to back sold-out concerts.

“[It] will create significant economic benefit for NSW, support thousands of jobs and attract large numbers of interstate and international visitors.”

Accor Stadium has lit up with purple lights ahead of the concerts in honour of Swift’s hit song Lavender Haze.

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