Introducing the Wild Idol portfolio to the Middle East – a premium and naturally alcohol-free sparkling alternative to fine wine and champagne for those who want to drink less alcohol, without compromising on taste or style. 

Vegan, gluten-free and naturally alcohol-free, Wild Idol is handcrafted using the finest winemaking techniques and a superior blend of grapes. With its natural fruit flavours and fine delicate bubbles, Wild Idol’s high-quality taste is equally matched by its super-premium presentation; a striking combination of integrity and luxury that sets a new benchmark in non-alcoholic drinks.

The range includes Wild Idol Sparkling Rosé, a vibrant alcohol-free sparkling rosé abundant in red fruit and floral aromas, and Wild Idol Sparkling White, an extremely bright and fresh sparkling white with crisp apple notes and a pale straw hue. Unlike other non-alcoholic wines which use alcohol extraction, Wild Idol’s pure blend has never contained alcohol and has never been fermented. It is naturally alcohol-free, with nothing to remove and minimal handling required.

With its natural ingredients and health-conscious credentials, Wild Idol offers more variety for mindful drinkers looking for a premium alternative when they choose not to drink, and one that can be enjoyed at any occasion, from celebratory events to everyday moments.

Wild Idol Sparkling White (2021 vintage) has a beautiful, pale straw hue with delicate bubbles and a smooth mousse. Aromatic and crisp, the scent of fresh green apple and lime zest evolves into flavours of bramley apple and green garden notes, resulting in a wonderfully refreshing drinking experience.

Wild Idol Sparkling Rosé (2021 vintage) is a delicate, sophisticated and fruit-forward drink – perfectly encapsulating the essence of summer. Aromas of bright grapefruit and baked stone fruits develop into flavours of gooseberry, rhubarb and vanilla, and the vintage clear glass bottle perfectly showcases the sunset coral hues of the liquid.

Wild Idol was created by a collective of leading winemakers, drinks experts and luxury specialists in response to growing demand for a superior alcohol-free alternative in the sparkling category. The brand first launched in the UK in 2022 and served at a wide number of high-profile Michelin-starred restaurants, hotels, private members clubs and bars.

Wild Idol CEO, Paul Beavis, says: “We are delighted to launch such an exciting new product into the fast-growing non-alcoholic category. We truly believe there is a gap in the market for a sparkling premium offering that doesn’t compromise on production method or taste – and we believe that with Wild Idol, that gap has been filled. Thanks to extensive research and expertise, we couldn’t be prouder of our final product and we can’t wait for the world to enjoy it.”

Wild Idol strives to use sustainable practices and environmentally friendly materials in its production wherever possible – from upcycled corks to recycled glass and natural soy printing. Wild Idol is also a member of 1% for the Planet – a global organisation tackling the world’s most pressing environmental issues. As a 1%-member, Wild Idol has committed to donating 1% of its annual sales to environmental causes that drive true on-the-ground change.

Wild Idol is available to enjoy at leading Dubai venues including Nammos, Caesars Palace, Mandarin Oriental Jumeirah and Amazonico, with an on-menu price of AED 450. For a wider list of venues serving Wild Idol, please see notes to editors.


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