Pacific Hospitality Adopts Silverware’s GuestX Solution


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MARKHAM, Ontario—Pacific Hospitality Group has deployed Silverware’s digital GuestX Ordering & Payments solution at their lifestyle properties. This group of hotels includes The Meritage Resort and Spa in Napa, California; the Grand Reserve at The Meritage, also in Napa, California; the Paséa Hotel and Spa in Huntington Beach, California; Hotel Viata in West Lake Hills, California; and the Ko’a Kea Hotel & Resort in Koloa, Hawaii.

“Silverware’s mission has always been to set PHG up for success,” said JB Crawford, an IT analyst and project manager with PHG. “They do that by developing flexible software, building strong integration partnerships, and providing unrivaled customer service. Our operations teams are constantly analyzing and improving the performance of their concepts and items.”

“GuestX has had a huge impact on our operations,” Crawford continued. “Our teams are depending on it more than ever before. We use it for pools, spas, in-room dining, cafes, and large concert events. One thing that management relies on is Silverware’s ability to post to multiple PMS systems across our portfolio. For large, multi-PMS campuses, this is groundbreaking. Having multiple credit-card gateway integrations keeps our business competitive with the various credit-card processors.

“COVID raised hospitality technology standards for the foreseeable future,” Crawford added. “Touchless payments and flexible ordering are not going away. Digital technology is now commonplace; it’s a self-service tool that diners appreciate because it is seamless and frictionless, and owners like it because of the tremendous return on investment.”


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