OAKS HOTELS REPORT: What’s Trending in Hotels for 2024


If 2023 was the year of making up for lost (travel) time, then 2024 will be the year for seeking value for money, travelling in multi-gen groups, extending work stays with play, micro-weddings, and recreating the comforts of home in-room – many of which are closely connected to the current cost-of-living climate.

Oaks Hotels’ top travel trends for 2024:

Value is still king

While locals are still keen to get away despite the rising cost of living, value for money is influencing the way we travel, with guests carefully weighing up location, seasonal deals, loyalty programme benefits and additional value-add items, such as in-room kitchens to save on the cost of travel.

Don’t stop streaming

With today’s guests looking to recreate the comforts of home wherever they roam – and indulge their TV streaming addiction 24/7 – hotels need to adapt to deliver, which is why Oaks Hotels’ is rolling out its in-room Foxtel Business iQ service, which allows guests an extensive suite of premium movies, drama and sport live and on demand.

Comfort food is the new cool

Whether it’s whipping up your famous spaghetti bolognaise for the family or ordering the best burgers in town from a curated selection of local must-try restaurants via Menulog (added to the bill at checkout), Oaks is committed to making sure guests can eat where and whenever they want to – just like home. And with most accommodations including fully equipped kitchens for budget-friendly in-room meal prep and dining, or to keep the vino chilled to enjoy alongside your takeaway, dining in at Oaks is the new eating out.

Multigenerational travel

While it’s not a new trend, this one shows no signs of slowing down any time soon. To share costs, celebrate milestones and find the time to genuinely connect, something that’s increasingly difficult in our busy multi-tasking lives, families are continuing to choose to travel together to create memories through shared experiences. Oaks Hotels are ideally suited to cater to this trend through inter-connecting or multi-bedroom apartment-style accommodation, where everyone can come together for meals or movies, then retreat to their own bedrooms in peace. 

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