New lifestyle hotel brand Miiro announces European pipeline

New lifestyle hotel brand Miiro has announced plans to launch a collection of boutique hotels, with Paris and Barcelona properties opening their doors in summer 2024, followed by London in 2025.

Miiro’s debut hotel, Le Grand Hôtel Cayré marks the rebirth of the historic Hôtel Cayré, where Parisian artists, writers and intellectuals once resided. With a design inspired by the old-world charm of Saint-Germain-des-Prés, the hotel draws on the creative culture of the surrounding boulevards and avenues. Alongside its 123 rooms and suites, the hotel’s classic French brasserie and exclusive bar are set to become a favourite amongst guests and locals alike.

Next, Borneta will open its doors in the old artisan quarter of El Born, Barcelona. The hotel will comprise 92 rooms, a restaurant with an open-plan kitchen, cocktail bar and a rooftop terrace offering views of downtown Barcelona.

The third hotel in the pipeline, Templeton Garden is a 156-room property with a café-meets-deli, restaurant, bar and a standout garden. Situated in the leafy area of Earl’s Court, West London, the hotel resides in a neighbourhood that was once home to writers Beatrix Potter and Agatha Christie.

Miiro is a new venture courtesy of Indian aviation and hospitality conglomerate InterGlobe Enterprises. The launch forms part of InterGlobe’s diversification strategy into Europe, through unique hotel assets in premier European locations.

“My team and I have been developing the Miiro brand for a number of years, from the initial market research to the present day, and I’m incredibly proud of what we have created together and delighted to be announcing its launch in 2024,” comments Neena Gupta, CEO of Miiro and Executive Director of Group Strategy and International Hospitality at InterGlobe Enterprises. “We can’t wait to open the doors in Paris, Barcelona and London over the next year or so, and to continue growing the Miiro brand as we target further expansion in Europe’s most interesting city centre neighbourhoods.”

She adds: “At InterGlobe we have a proven track record of identifying market opportunities and setting new benchmarks for industries, and Miiro will be no different. We believe there is a better way to travel that is more thoughtful and personal, and through creating brilliantly considered stays that bring Miiro guests closer to the local culture, we can take the hospitality experience to a new level.”

The post New lifestyle hotel brand Miiro announces European pipeline appeared first on Sleeper.

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