New Designs for 901 West Broadway Hotel Unveiled

901 West Broadway Hotel

VANCOUVER — Zeidler Architecture has unveiled updated designs for 901 West Broadway, a new hotel project by Hallmark Hospitality that signals the beginning of the re-development of the West Broadway corridor in Vancouver.

The 901 West Broadway design features a 12-storey tower with 151 guestrooms and a three-level parkade. Following advisory-panel comments and feedback from the City of Vancouver, Zeidler Architecture has submitted a refined, evolved design as part of a development application submitted in December 2023. The team worked to create a design that both responded to the city’s feedback and the complexity of the site.

The hotel’s main design feature is a gradated façade. Zeidler also incorporated rooftop-amenity terraces that appear as though they’re carved out of the building to introduce texture. Additionally, the company introduced the lobby entrance and a café patio on the upper level, and a porte-cochere and car entrance one step down.

“We’re thrilled to be working with Hallmark Hospitality on a hotel project that will contribute to the transformation of the Broadway corridor in Vancouver and provide much needed hotel rooms for the city,” says James Brown, partner, Zeidler Architecture. “The site came with multiple restrictions, and it was up to our team to develop innovative design solutions in partnership with the city. From the outset, we approached the design as an opportunity to provide an exceptional experience for guests and pedestrians alike, which has ultimately resulted in a better building. We succeeded in developing a design that activates each side of the building while animating the façade and elevating the street-level experience along West Broadway and Laurel.”

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