Minor Hotels enters Build To Rent market amid strong demand for rentals

Minor Hotels is making a foray into the Build to Rent (BTR) market with the launch of a Sydney accommodation, under its full-service property arm, Mint Residential.

Citiscape by Mint Residential, in Rockdale officially opened on Thursday December 14, offering a collection of furnished studio apartments and communal facilities.

Owned by Argentum Group and managed by Minor Hotels, the AU$20 million Rockdale development is designed to offer would-be tenants a flexible alternative to the traditional apartment rental agreement.

Minor Hotels Australia, and New Zealand Chief Operating Officer, Craig Hooley, said entering the BTR is “the right move” for the business – and the right time.

Citiscape by Mint Residential

“Given our extensive experience in the management of over 60 hotels across Australia and New Zealand, and the current strong demand for quality rental housing within Australia, we believe entering the BTR space is the right move,” Hooley said.

“Australia is observing a growing trend in the BTR model in response to the shortfall of quality housing supply and growing increases in rent. Driven by lifestyle and affordability reasons, there has been an increasing shift towards rental accommodation, with the traditional ‘Australian mindset’ of renting being merely a steppingstone to home ownership, changing.”

According to Hooley, there will be many more BTR agreements in the future for Minor Hotels.  

“We anticipate that Citiscape by Mint Residential will be the first of a wider portfolio of BTR property assets managed by Minor Hotels; an area in which we have expertise and a desire to grow,” said Hooley.

The project is also a first for Argentum Group, with several other projects under review focusing on BTR, affordable housing and build-to-lease residential.

“We are excited to be partnering with Minor Hotels and their Mint Residential team on this first asset,” said Argentum Group Managing Director, Nelson Silva.

“With over 20 years’ experience in delivering quality projects, it was important for us that with our first internally owned project we partner with an experienced operator. 

“It’s increasingly difficult to deliver quality product in such superb locations in today’s market, but through careful site selection, meticulous planning, and a strong relationship with local council, we were able to make this project work.”

All apartments are owned by Argentum Group, rather than individual investors, and offer secure short or long-term leases starting from three months and ranging up to 3+ years, starting from AU$600 per week.

Designed with power-saving measures for energy efficient living, the studio apartments are available either fully furnished as an instant walk-in home, or unfurnished, with utilities packages available. 

The property features a welcoming lobby, open-air rooftop and entertainment area with city skyline and coastline views, as well as a residents’ community room, that can be used for work, study or collaboration.

Hooley said the community-focused development will facilitate stronger connections, with regular in-house activities and initiatives facilitated by the onsite management.

“More than simply apartment buildings, Citiscape by Mint Residential will offer a true sense of community where residents will make strong connections with their neighbours,” said Hooley.

“In a period where the Australian Institute of Health and Welfare has reported an increasing number of Australians experiencing feelings of loneliness, this new Rockdale property has community at its core and is a place where all can feel welcome and create meaningful friendships.”

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