MINOR HOTELS ANNOUNCES UPCOMING DEBUT OF LUXURY ANANTARA BRAND IN AUSTRIA


Minor Hotels, the parent company behind luxury hotel brands Anantara, Tivoli and Elewana Collection, is pleased to announce an exciting upcoming addition to the Anantara Hotels, Resorts & Spas portfolio in the Austrian capital of Vienna. As part of the group’s strategic expansion across Europe, Anantara Palais Hansen Vienna Hotel will launch in March 2024.

The hotel is situated in the heart of Vienna on the renowned Schottenring, part of the city’s Ring Boulevard, and occupies a listed palace built in 1873 by Theophil Hansen for the occasion of the Vienna World’s Exhibition. Over the years the palace has served as various municipal offices and cultural venues, before being transformed into a luxury hotel in 2013, currently operating as Palais Hansen Kempinski. Many of Vienna’s cultural and artistic attractions can be found in close proximity to the historically listed 150-year-old building, while a nearby U-bahn station connects with the rest of the city.

To be launched under the Anantara flag in March next year, the rebranded property will feature 152 classically decorated guest rooms and suites on three floors, including a 270-square metre Presidential Suite, the largest in the Austrian capital. Dining options will include a Michelin-starred restaurant, regional cuisine at the Wintergarten, an elegant Lobby Lounge & Bar and Cigar Lounge. Ten function rooms spanning the ground floor and mezzanine level make the hotel a popular location for meetings and events, while the ballroom can host gala dinners, weddings and conferences for up to 265 people. Leisure facilities will include an indoor swimming pool, fitness centre and spa.

Anantara Palais Hansen Vienna Hotel will undergo a significant renovation, during which the full suite of Anantara hallmarks and experiences will be introduced. Starting later in 2024 and continuing throughout 2025, the refurbishment will include guest rooms and suites, the lobby, meeting spaces, restaurants and bars. In addition, the existing spa will be enhanced and relaunched as Anantara Spa, combining European and Asian wellness traditions.

Dillip Rajakarier, CEO of Minor Hotels, commented: “We are thrilled to be bringing the Anantara brand to Vienna, the undisputed cultural centre of Austria and one of the world capitals of music. Anantara Palais Hansen Vienna Hotel will offer an unparalleled experience of luxury, elegance and hospitality in the heart of one of Europe’s most beautiful cities. This is an exciting milestone for both Minor Hotels and Anantara, as we continue to expand our presence and brand portfolio across the continent.”

Vienna, famed for its impressive architecture and UNESCO World Heritage status, seamlessly blends its rich historical charm with a vibrant modern spirit and is consistently ranked among the top three most liveable cities in the world. The city boasts avant-garde theatres, a thriving young music scene, and a robust cultural tapestry. From the iconic MuseumsQuartier and Michelin-starred restaurants to a lively calendar of social events, Vienna invites exploration of both its classical heritage and contemporary allure. Markets teem with diverse flavours, while the city’s status as a top-tier tourism destination is affirmed by landmarks like St. Stephen’s Cathedral and Schönbrunn Palace. In this symphony of old-world elegance and modern vibrancy, Vienna unfolds as a captivating destination where history and innovation harmoniously coexist.

Anantara debuted in Europe in 2017 with the launch of Anantara Vilamoura Algarve Resort in Portugal, followed Anantara Villa Padierna Palace Resort in Marbella, southern Spain. The brand continued its expansion in Europe with the addition of Anantara Grand Hotel Krasnapolsky Amsterdam and two palace hotels in Italy and Hungary – Anantara Palazzo Naiadi Rome Hotel and Anantara New York Palace Budapest Hotel. Most recently in 2023 Anantara has continued its strategic expansion in Europe with the launches of Anantara Plaza Nice Hotel in France, Anantara Convento di Amalfi Grand Hotel on the famed Amalfi Coast in Italy and Anantara The Marker Dublin Hotel in Ireland.

 

The post MINOR HOTELS ANNOUNCES UPCOMING DEBUT OF LUXURY ANANTARA BRAND IN AUSTRIA appeared first on Hotel News ME.


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