JLL: Global Hotels Investor Sentiment Survey


The worldwide lodging sector is expected to maintain its resilience and draw greater investment interest in the year 2024.

JLL’s latest survey on Global Hotel Investor Sentiment reveals a significant surge in lodging demand, with global RevPAR increasing by 10.2% compared to 2019. JLL conducted this survey among global hotel investors to gain insights into their evolving investment preferences, their expectations regarding the industry’s recovery timeline, and their overall outlook on the sector.

Despite strong fundamental performance, the global hotel investment volume has been somewhat restrained due to prevailing macroeconomic challenges, notably high debt costs and disruptions in the capital markets. While these challenges persist, and new ones may arise, investors remain optimistic, with the majority expecting to be net buyers in the coming year, actively seeking to allocate more capital into the hotel sector. The global lodging industry is poised to remain resilient and attract increased investment in the next 12 months.

Hotel investors are not only keeping a close eye on the RevPAR recovery trends within their hotel portfolios but are also aware of broader market challenges that will impact the sector’s performance, liquidity, and their ability to engage in transactions. The top three challenges identified by investors in this year’s survey are:

  • Cost of capital.
  • Escalating insurance costs, driven by growing climate-related risks.
  • Deferred capital expenditures (capex), with many brands reinstating Property Improvement Plans (PIPs).

For further insights, please download the full report here


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