IRIS releases updated CMS and upsell feature

Worldwide: Digital ordering platform IRIS has released a suite of new features, including a re-order and upselling functionality.

IRIS has upgraded the user interface within the back-end of its app to enable operators to update menus and guest directory items more efficiently.

This involves the ability to create or amend a section, category, and item in one page. Modifiers and the ability to hide or display an item, as well as the option to add more images, have also been included in the upgrade.

Two new re-order and upsell features, which can include discount codes and allergen information, have also been launched to drive revenue. 

David Molofsky, product manager at IRIS, said: “Mobile tech has become an essential tool in hospitality, fuelled by surging guest demand for mobile-first experiences. Operators must now deliver a dynamic, engaging experience that offers choice, convenience, and exceptional service – all while ensuring their mobile ordering solutions are agile, optimise operations, and unlock upsell and revenue potential.

“Many clients report that whilst room rates and occupancy rates are approaching peak levels, there is now pressure on other departments to increase revenue and average guest spend to drive profitability across the board. F&B is an incredibly important revenue stream for operators, so ensuring it is working at its full potential is critical. The new range of features have been designed to enable operators to realise their revenue ambitions beyond room rates – and are already delivering impressive results,” he added.

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