IHG’s Vignette Collection to debut in Doha


Set to open by the end of Q1 2024, Velero Hotel Vignette Collection Doha Lusail is IHG’s fifth Vignette Collection hotel signing in the Middle East and Africa region, following those in Zimbabwe, Saudi Arabia, UAE and Kuwait.

Stadium proximity

Located at the heart of Lusail, Qatar’s second largest city, the hotel will be part of a mixed use development featuring an adjacent retail mall.

The property will be in proximity to Lusail Stadium — the venue that hosted the 2022 World Cup finals, and where the anticipated Asia World Cup finals are set to take place.

True to the Vignette Collection brand, the hotel will blend exclusivity and grandeur with community and locality — evident in its architectural design and ornamented interiors.

Modern façade

With 244 rooms, the hotel boasts a modern façade and structure. Guests can access three food-and-beverage outlets spanning various cuisines, and wellness facilities including a spa, gym, and swimming pool.

Corporate travellers can utilise the hotel’s sizable meetings and events space catering to a range of professional needs.

Next generation luxury

Haitham Mattar, MD – India, Middle East and Africa, IHG Hotels & Resorts, commented: “We are delighted to partner with Al Baladi Group to bring the first Vignette Collection hotel to Doha. The demands of travellers in the Middle East are ever evolving. There is a surge of travellers looking to travel to countries like Qatar to explore dynamic cities like Lusail, which is bustling with marinas, luxury shopping centres, entertainment and more. Guest preferences are now leaning towards one-of-a-kind unforgettable luxury experiences that differ from the conventional stay.

“Recognising the city’s undeniable potential to emerge as a prominent destination for regional and international travellers, IHG is committed to bolstering the hospitality scene in Doha, further solidifying its reputation as a welcoming and thriving travel hub. The signature Vignette Collection offering, inspired by location, history and architecture, is created for the next generation luxury and lifestyle traveller. Each and every property, including the new signing in Lusail, is distinguished in elegant character and design.”

Accelerate demand

Hany Al Sayyadi, CEO, Al Baladi Holding, said: “It is an honour to partner with one of the world’s leading hotel companies to bring the Vignette Collection brand to Lusail, Doha. Lusail is the second-largest city in Qatar and is transforming into a smart, technological city, attracting international guests to Doha’s emerging, top-notch hospitality scene.

“Nestled within a mixed-use development, we are confident that Velero Hotel Vignette Collection Doha Lusail will accelerate local and regional demand for world-class hospitality experiences in the city.”

Middle Eastern Vignettes

IHG currently operates 108 hotels across  eight brands in the Middle East, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, Hotel Indigo, voco and Six Senses.

Its Vignette Collection brand gives owners of independent hotels the opportunity to retain their distinctive identity, while benefiting from IHG’s global scale and luxury and lifestyle expertise. Other Middle Eastern developments underway for the line include Vignette Collection Kuwait City, Carlton Al Moaibed Hotel, Vignette Collection in Al Khobar, Saudi Arabia, and Marbella Hotel Dubai Vignette Collection in the UAE.


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