Holiday Inn heads east for 20% expansion

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At 30 June 2023, the four star line numbered 1,193 global hotels comprising 214,491 keys, while its pipeline consisted of 227 properties of 43,705 keys collectively.

Portfolio progress

Holiday Inn Hotels & Resorts’ system size reduced slightly in the first half of this year, with five sites comprising 1,068 keys exiting the network.

However, it still opened seven hotels and signed another 19 within that period to keep momentum moving. Its pipeline total also marginally decreased by two hotels of 385 collective keys.

American majority

The brand’s current footprint has an American majority, with 690 hotels comprising 112,422 rooms in the Americas as at the end of H1 2023, representing 58% of the portfolio. This reduced by six sites and 945 keys in that timeframe.

With a regional pipeline of 66 hotels comprising 8,033 rooms, this represents 29% of the overall pipeline. In H1 2023 Holiday Inn signed one site of 63 keys within the Americas.

Taking the line’s current system size and adding the pipeline properties to that number, presently its portfolio is due to reach 1,420 sites. Therefore, the future Americas total of 756 hotels will see the region’s property proportion reduce by 5% to 53% – remaining a majority, however.

Asian acceleration

However, Holiday Inn is clearly intending to accelerate its Asian expansion. As at end of H1 2023, in Greater China alone there were 129 hotels comprising 34,486 keys, equivalent to 11% of the worldwide portfolio. During the half year one site of 161 keys opened.

With 80 hotels and 19,413 keys under development (271 keys exited the pipeline in the first six months of this year), Greater China represents 35% of the overall pipeline. Its future total of 209 hotels will mean it will occupy 15% of the system size, 4% up on today’s share.

Then in Europe, Middle East, Africa and the rest of Asia (EMEAA), 374 Holiday Inns of 67,583 were operational as at 30 June, forming the remaining 31% of the portfolio. The number fell by 284 keys in the prior six months.

These collective regions had 81 hotels comprising 16,259 keys under development at end H1 2023, that’s 36% of the overall pipeline. The area pipeline decreased by three hotels and 177 keys in the first half of the year. EMEAA’s future operational total of 455 hotels will see it representing 32% of the complete system size, a slight reduction of just 1%.

Current records in the THP database indicate that over 50% of Holiday Inn’s pipeline will be heading to the Asian continent overall.

Indian initiative

Country-wise, India looks to be near the top of the list, with at least nine developments underway. One of these is Holiday Inn Gurgaon NH 8, strategically located on the NH8 highway, which connects Delhi Airport to Gurgaon in the north of the country. The 139-room site is due to reach fruition by the end of this year.

The hotel will offer guests well-equipped modern rooms and facilities including an all-day dining eatery and bar, a lobby lounge, a swimming pool and a gymnasium. Additionally, it will have approximately 400 sq m of meeting and banqueting space to cater to the growing demand coming from MICE and social events segments.

Bhutan debut

Most recently, IHG signed Holiday Inn Thimphu, the brand’s first property in Bhutan. The management agreement with T&K Construction Private Limited will result in a hotel housing 100 guestrooms along with amenities catering to both leisure and business travellers, including an all-day dining restaurant, a bar and a lobby lounge.

Guests will be also able to make use of multiple meeting and events facilities, including a ballroom, and wellness offerings will include a swimming pool, fitness centre and spa.

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