Groupe GM Re-launches Collaboration with Editions de Parfums Frédéric Malle


Luxurious bathroom toiletry amenities
Photo Credit: istockphoto.com/portfolio/UzairIrfan

HALLANDALE, Fla. — Groupe GM has re-launched its luxurious amenity line in partnership with Editions de Parfums Frédéric Malle.

The Editions de Parfums Frédéric Malle hotel line features red 40ml plant-based tubes of shampoo, conditioner, body wash and body lotion. They’re also available in a 50ml and 80ml cylindrical bottle format reminiscent of the brand’s perfume bottles. A bath foam can also be found in 50ml black aluminium tube packaging. Two perfumed soaps in pleat wrap available in 30 grams and 50 grams and a modern wooden tray printed with the brand’s name completes the lineup.

In line with the company’s Care About Earth program, larger format dispensers of 300ml and 400ml have also been added to the amenity line. The hotel line now features body wash, shampoo, conditioner, body lotion and hand wash in 300ml large capacity Ecopump dispensers made from bio-based plastics. Several secure wall-bracket options are available in combination with the Ecopump made of stainless steel or black or white ABS plastic and can be fixed to the wall with screws or double-sided tape.

The range also offers 400ml liquids in Groupe GM’s new Ghost packaging format. Ghost is a dispenser fixed on a hidden rail, which gives the impression that the product is levitating. This dispenser is made from sugarcane and lasts around 40 days.

Finally, the amenities also come in the re-fillable dispenser Ecofill, which can be re-filled with up to 400ml sealed pouches made with only eight grams of plastic, which guarantees minimum packaging and total cosmetic traceability. Ecofill is also available in a 300ml black aluminium format and can be fastened to the wall. 


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