Duetto acquired Micerate, a provider of pricing and online booking tools tailored for meetings and event spaces. The milestone underscores Duetto’s dedication to revenue management solutions, with a focus on the groups and events sector. Founded in Germany, Micerate brings expertise and is dedicated to delivering solutions for meeting space profitability and booking efficiency.
The Micerate platform includes:
- Revenue optimization: Pricing of event spaces allows hoteliers to map pricing and control capacities for hotel event and meeting space. The algorithm-based pricing isn’t just about numbers; it’s a boost to event and meeting space sales.
- Sales knowledge: Changes the meeting and event space quoting process with a quote generator, making creating quotes and function sheets easier. Hoteliers can engage customers during the quote creation process, creating transactions and connections.
- Online event sales experience: Hoteliers can grow their online presence with a personalized meeting and event space booking engine integrated into their brand site. This personalized tool grows event revenue and efficiency.
Investment in revenue technology has continued to grow year on year with the 2024 Duetto annual trends and predictions report showing that hotel technology spending continues to increase. Seventy-one percent of those surveyed predict that hotel technology spend will continue to increase over the next three years, with the focuses being on price automation and group optimization.
“The addition of Micerate to our platform is incredibly important as it aligns seamlessly with our vision. Beyond dynamically pricing groups and events for increased revenue, Micerate introduces a sophisticated booking engine directly integrated into the hotel’s brand site, streamlining operations and saving valuable time for meetings and event teams. Our customers seek three essential elements from Duetto: enhanced revenue generation, precise forecasting, and operational efficiencies—Micerate delivers on all fronts,” said David Woolenberg, CEO, Duetto.