Destination Sherbrooke Pursues Sustainable-Tourism Certification

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SHERBROOKE, Que. — Destination Sherbrooke has formally committed to help make tourism more sustainably by pursuing certification to the GreenStep Sustainable Tourism Destination standard. This process will assess the destination’s environmental, socio-economic, natural, cultural and management performance through 117 questions, hundreds of indicators and an audit of evidence provided for each. If the minimum required score is achieved, Destination Sherbrooke will become the first destination in Quebec to achieve this certification.

“We are excited to be working in Quebec and applaud Destination Sherbrooke for their leadership role and deep commitment to improving the sustainability performance of their destination, and the tourism industry,” says Angela Nagy, president and CEO of GreenStep Solutions.

“I feel that DMOs and PMOs need to take on a clear leadership role in the sustainable tourism process. Adopting policies, action plans, and certification is the best way to communicate with local, regional, and provincial partners,” says Denis Bernier, general manager, Destination Sherbrooke. While sustainable tourism may seem a complicated process, it can be simplified, and that is what we’ll be doing locally. Because it’s essential for the development of a tourism industry that builds back better in collaboration with and for the benefit of partners, residents, and visitors.”

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