Design Hotels appoints managing director

Germany: Independent boutique hotel collection Design Hotels has appointed Stijn Oyen as managing director.

Oyen brings more than 20 years of experience to the role, having worked with brands including Relais & Châteaux, St. Regis Hotels & Resorts, and W Hotels.

Stijn has spent the last two decades with Marriott International and Starwood Hotels and Resorts — most recently as complex general manager for three properties in Mallorca: The St. Regis Mardavall Resort; Castillo Son Vida, a Luxury Collection Hotel; and Sheraton Mallorca Arabella Golf Hotel.

He will relocate from Mallorca to Design Hotels’ headquarters in Berlin, where he will oversee the group’s portfolio of approximately 300 hotels.

“Throughout my career I’ve admired Design Hotels for being at the forefront of innovation and creativity in travel,” said Oyen. “The team and community that [the copmany] has built over the past 30 years is truly unique, and I’m honoured to be part of it and guide the brand into its fourth decade of operation.

“The future of Design Hotels is brimming with opportunity, and I’m delighted to lead such a talented, passionate team, spearheading its growth in new territories and realising the brand’s vision for the future,” he added.

In addition to Oyen’s appointment, Sarah Doyle – who joined the group in June 2022 as VP global brand leader – has expanded her role to deputy managing director as well.

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