CitizenM has opened the doors of CitizenM Rome Isola Tiberina, marking its first foray into Italy.
The building – designed and built in the late 1950s by architect Eugenio Montuori – occupies a total area of approximately 7,000m², spread over five floors, and has been carefully renovated to transform a previous commercial unit into a modern and accessible hotel. Emphasising CitizenM’s commitment to sustainability, CitizenM Rome Isola Tiberina has been revived adhering to elevated environmental standards, encompassing energy efficiency, water conservation and waste reduction, and is working towards securing LEED Gold certification.
Both the interiors and facades were designed by Concrete, CitizenM’s longtime Amsterdam-based collaborator, in collaboration with local architecture firm Artelia. Rooms and common areas feature modern furnishings by Vitra, and a bright colour palette typical of CitizenM. The 162 guestrooms are smartly furnished with wall-to-wall beds and rain showers, with in-room ambiance fully controlled by an iPad.
Upon arriving at the hotel, guests are welcomed directly into the large Living Room space, furnished in the “curated chaos” style that distinguishes CitizenM hotels around the world: a colourful and eclectic collection of art, books, local artefacts and comfortable designer furniture pieces that create a hospitable space full of alcoves and break out spaces. The hotel also comprises a signature canteenM bar and a spacious rooftop terrace that offers travellers a vantage point over the city and Tiber Island.
Fundamental to the CitizenM brand is a commitment to art. For CitizenM Rome Isola Tiberina, the brand commissioned Roman artist Uno, who created a striking artwork titled Guarda in Alto, 2023 – a tribute to the city of Rome. The 402m² ground floor ceiling, starting from the outside covered terrace and extending into the Living Room, was hand-painted by the artist.
Inside, an art wall curated in collaboration with Elisa Medde, features works from Italian artists Piero Percoco and Camillo Pasquarelli. The works by Percoco take a satirical look at aspects of modern life in Southern Italy, while Pasquarelli’s photographs depict some of Rome’s top bars, seeking to capture the essence of the city. For guestrooms, works were sourced from Padua-based photographer Andrea Tonnellotto, who is known for his use of Polaroids.
“We are thrilled to open the doors of our first property in Italy,” says Robin Chadha, Chief Marketing Officer of CitizenM. “With CitizenM Rome Isola Tiberina, we’re bringing a breath of fresh air and novelty to one of the world’s most in-demand tourist and business destinations, which is experiencing an exciting period of vibrancy and growth. With our unique proposition, we are positioning ourselves in line with this ‘new Renaissance’ of Roman hospitality, offering the city a new point of reference for smart travelers, young and innovative companies and global citizens looking for a place to stay and meet the city. We hope that this is just the first in a series of new openings in Italy.”
The new property marks the brand’s fourth opening in 2023, following the launches of CitizenM Miami Worldcenter, CitizenM Paris Opera, and just recently CitizenM Menlo Park on the Meta campus.