Bob W hits sweet spot with first Danish property • Hotel Designs


Now with a presence in 10 countries and 16 cities on the continent, the opening of Bob W Østerbro continues the fast-paced growth of Bob’s tech-driven approach across its portfolio of over 3,000 serviced apartments. The new property in Copenhagen — a former chocolate factory converted into 165 beautiful studio and 1-bedroom apartments — lies in the eastern neighbourhood of Østerbro, a vibrant area that offers an authentic Danish experience alongside the tranquillity of the vast coastline and lakes.

facade and branding of Bob W’s new property in Copenhagen

Image credit: Bob W

Each Bob W apartment incorporates the company’s own bespoke design and technology that give guests the Best of Both Worlds; the consistency and quality of a lifestyle hotel, coupled with the ‘live like a local’ experience of an actual home.

“We are bringing the future of hospitality to Denmark for the first time with our personalised and contactless service,” commented Niko Karstikko, Co-founder & CEO of Bob W. “We hand-picked Østerbro in Copenhagen as it has such unique energy and stunning scenery”.

Inside the property, local design experts Third.space and the Bob W design team have taken inspiration from the calmness of the neighbourhood’s waterfront setting and the industrial heritage of the building. Graphic window frames and dark details are complimented with cocoa brown tones while local design pieces provide tasteful accents, such as the Superpose pendant above the dining table.

natural colours and wood surfaces in Bob W aparthotel Osterbro

Image credit: Bob W

The iconic Danish designed Benny Frandsen Ball reading light, sustainably made chairs, a recycled rug and soft decorative textile all create a warm and cosy feeling. The renowned hanging mobile from 75 year-old Danish company Flensted, that used to be a part of international museum collections, also now features in the property.

“We successfully collaborated with Bob W to create interiors that combine the energy of Copenhagen city with the brand’s unique style,” said André Tang Jørgensen, Sales Director at interior design agency Third.space. “Partnering with Bob W on this project has been an excellent experience and we look forward to working with the team in the future”.

Guests benefit from Bob W’s usual slick contactless service, including a digital front desk experience, as well as 24/7 customer service and neighbourhood tips on places to visit and eat in the local area. Add-on services are also on offer including breakfast, gym and the option of super early check-ins or late check-outs.

With sustainability firmly rooted in Bob W’s ethos, priority has been given to local, environmentally responsible suppliers. Furniture items have been sourced from local creatives or second hand suppliers where possible, and eco-friendly toiletries are provided as standard. In line with the brands 2023 sustainability report, carbon emissions for each guest night are shared online so that eco-conscious guests can make an informed choice when booking.

Main image credit: Bob W




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