Bob W expands London presence with sixth aparthotel • Hotel Designs

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Spanning across a mid-20th century building on Watling Street and a Neo-Georgian building on Groveland Court, Bob W St Paul’s skillfully blends modern convenience with historic charm. The strategic expansion reinforces Bob W’s commitment to deliver high-quality hospitality, genuine local experiences and sustainable practices.

exterior façade and signage with street view of Bob W London St Pauls

Image credit: Bob W St Pauls

Bob W St Paul’s adds to the company’s growing portfolio of top-tier properties in some of the English capital’s most sought-after neighbourhoods, including Tower Hill, the Tower of London, Commercial Street, Knightsbridge and Hyde Park.

The design concept for the new property in London is inspired by ‘the nomad,’ capturing the essence of the city’s rich historical tapestry and its contemporary status as a vibrant global hub. This melding of London’s architectural grandeur with the lively pace of a sophisticated lifestyle and diverse cultural landscape serves as the foundation for the property’s design ethos.

Timeless yet deeply ingrained with cultural significance, the design draws on the medieval city’s charm—its winding cobblestone streets, timber-framed dwellings, and ancient stone structures transport visitors to a time of bustling markets and medieval enchantment.

living room with wooden table and chairs, couch and contemporary lighting

Image credit: Bob W St Pauls

Continuing to redefine the modern travel experience by offering tech-enhanced, self-contained apartments for short and extended stays, the brand delivers a seamless integration of hotel-quality service and the comforts of a home. The launch of this new property, fuelled by recent funding, marks another milestone in the company’s expansion.

“The launch of this property not only solidifies our position as leaders in the tech-driven, immersive hospitality sector but also underscores our commitment to strategic urban expansion,” commented Niko Karstikko, Co-founder and CEO of Bob W. “Our emphasis on incorporating custom technology, local design and eco-friendly practices into each property reflects our mission to revolutionise hospitality for today’s travellers.”

Featuring an assortment of studio, one-bedroom, and two-bedroom apartments, all equipped with custom technology and amenities, Bob W St Paul’s offers guests a hotel-quality experience that maintains the authenticity and comfort of a true home. Enhanced by the Bob W digital front desk and app, the property enables easy self-service check-in and check-out, supported by 24/7 remote customer service.

“Our growth, backed by our investors and the trust of our guests, fuels our ambition to become Europe’s most beloved hospitality brand,” added Karstikko. “By offering a smarter, sustainable alternative to traditional accommodation, we’re not just expanding our portfolio, we’re also contributing to the evolution of the hospitality industry”.

Bob W offers unparalleled flexibility; early check-ins or late check-outs are smoothly accommodated, and instantly guaranteed based on real-time availability. This customisation extends to every aspect of the guest experience, ensuring a truly personalised stay. Moreover, Bob W’s innovative ‘marketplace’ feature connects guests to local cafes, gyms and facilities.

Strategically located near St Paul’s Cathedral, Tate Modern, and Shakespeare’s Globe Theatre, and boasting excellent transport links, the property offers guests unmatched access to explore the city. Through thoughtful renovations and technological innovations, Bob W St Paul’s not only offers modern and stylish accommodation but fosters a deeper connection between guests and the local community.

Main image credit: Bob W St Pauls



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