UK: Lifestyle membership club Birch, which has one site open in Cheshunt and another under development in Selsdon, has placed both properties into administration.
Birch initially launched in Cheshunt, Hertfordshire in 2020. Backed by Aprirose, the debut property was transformed from the De Vere Theobalds Estate Hotel.
In the summer of 2022, a second location was announced in Selsdon, Croydon. It would be housed a 17th century mansion which previously operated as the Selsdon Park Hotel.
The following year in early 2023, Birch co-founders Chris Penn and Chris King confirmed they had left the business. A new senior management team was appointed to oversee the two sites, including managing director Ayo Akinsete.
On Friday 17th November, the Birch Selsdon site was placed into administration by Milan Vuceljic and Andrew Pear of Moorfields Advisory. A statement on the website reads: “The affairs, business and property of the company are being managed by the joint administrators.”
A statement on the Birch Cheshunt website reads: “We deeply regret to inform you that the owners of Birch Cheshunt Theobalds Park Op Co have placed the business into administration and the administrators Teneo, are closing the hotel with immediate effect. We are very sad to share this disappointing news and apologise for the obvious distress and disruption to our members, guests, suppliers and the great employees.”
Birch, Moorfields Advisory and Teneo have been contacted for further information.