The serviced apartment brand, Adagio, has unveiled a new rebrand for 2023 as it aims to expand its presence throughout the year. 

Representing Adagio’s three ranges: Access, Original and Premium, the new branding features a new colour scheme illustrating a set of new brand messages. 

With this re-brand, Adagio said it aims to “strengthen its position as a leader and forerunner in the aparthotel sector, enhance its international development and position itself as a responsible brand that acts for the transition of cities”. 

The rebranding has been designed to illustrate a collection of new messages encompassing Adagio’s purpose, promise, mission, values and proof of achievements including:

  • Purpose – Making Life in The City More Beautiful – by committing to strong human interactions, social and environmental reSet featured imagesponsibility and a focus on local communities, Adagio reveals the beauty of cities, injecting colour and joy into city life.

  • Promise – The City Made Easy – Adagio’s operational efficiency and versatility means guests are free to enjoy and discover the city carefree.

  • Mission – Making It Easier For Guests To Enjoy Life In The City – Adagio aims to create long- term, personal relationships with guests to develop unique customer insights allowing them to tailor stays to the individual’s needs.

  • Values – Adagio employees uphold the key values of: sharing, daring (upholding a its identity as a European leader with 125 aparthotels on 4 continents) and  responsibility

  • Proof – Adagio’s achievements over the last 12 months include 5 European openings, 85K repeat customers, major new business wins including Deutsche Bank and IES Abroad, and an average occupancy rate of 84% from June-October 2022

Laurène Rohr, head of Marketing at Adagio, said: “We are delighted to reveal our new brand platform which is a concise expression of Adagio’s identity. Our aim with this modern new look is to take Adagio into a new phase. We want to reach new customers as well as nurture our existing ones through our new messages and branding which are key to our continued growth in the aparthotel and wider travel sector.”

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