Active Travel acquires cycling business of Inspired Italy


Active Travel Group, which operates the Cycling for Softies and BSpoke Tours brands, has acquired the cycling assets of Inspired Italy, a specialist adventure operator for an undisclosed amount.

The acquisition gives Active Travel Group a platform for cycle operations in Tuscany and Umbria and brings its operating bases to six across the U.K., France and now Italy.

The company offers tailor-made as well as self-guided cycling itineraries.

Craig Burton, CEO of Active Travel Group, says: “We have worked in partnership with Tim Hudson and the Inspired ITALY team for several years as they have developed a unique and highly desirable program of cycle tours in Tuscany and Umbria. With Inspired Italy seeking to divest its cycle interests to focus on their award-winning winter Dolomite ski safaris, we jumped at the opportunity to take the cycle business forward under our ownership.”

Active Travel Group was formed in 2017 when, after a manage buyout, Wilderness Scotland joined Ski Solutions and the cycling brands.

Ski Solutions received funding of £6.3 million in August 2017 from Mobeus, with the private equity firm adding a further £3 million to Active Travel Group.


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