Accor to introduce its Handwritten Collection to the U.S.


The 1920-built Hotel Stratford San Francisco has recently emerged from a multi-million-dollar refurbishment that retains the original character of the property.

U.S. brand debut

San Francisco is to become the first U.S. destination for the 2023-launched Handwritten Collection by Accor as the European-style boutique property, Hotel Stratford San Francisco joins the brand.

This property, which is owned and operated by Frame Ventures, lies on the renowned Powell Street cable car line, with Union Square as its backdrop. Joining Fairmont properties at Nob Hill and Ghirardelli Square, this is the third Accor hotel in San Francisco.

“The arrival of the first Handwritten Collection hotel in the United States underpins our expansion strategy throughout the Americas; to introduce brands and hotels that respond to the needs and wants of travellers today,” said Abel Castro, Chief Development Officer, Accor Americas – Premium, Midscale & Economy.

“San Francisco is one of the most visited cities in the country and is undergoing strong economic recovery. We are proud to partner with Frame Ventures to add this iconic address to our network, under the quickly expanding Handwritten Collection – a brand that responds to the desire of travellers seeking one-of-a-kind experiences.”

“We know that Handwritten Collection will resonate both with domestic and international guests in the United States and look forward to debuting the brand’s first address here.”

A reimagined landmark

Having recently undergone a multi-million-dollar refurbishment, the hotel combines a celebration of its history with modern enhancements through the interiors of its public areas, including an elegant lobby, and 94 guest rooms.

New spaces throughout the property aim to forge connections between travellers and locals, with the new European-style cafe-bar Navé, which is designed by San Francisco design firm MODO, opening this summer. Sustainability is key to the enhanced hotel experience, with the elimination of single-use plastic among other initiatives.

“Hotel Stratford brings a modern vibe to its historic location at Union Square, fully capturing the spirit of the city and making it a perfect match for the Handwritten Collection brand,” said Chris Lehman, Partner at Frame Ventures.

“We are equally excited about joining Accor, with its world-renowned reputation and global network. With a new brand and a freshly styled café & bar, we are confident Hotel Stratford will absolutely shine with a new level of hospitality.”

Handwritten Collection now encompasses over 35 hotels that are open or in development.


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